Paid media
Full-funnel Meta, Google, and TikTok. Creative testing on a schedule, budgets tied to contribution margin, and partnership ads with the creators and retailers who already sell you.
- Meta
- TikTok Shop
- Geo ads
Performance marketing for DTC, B2B, and retail
Growth that starts with a click and ends on the shelf.
Detreva runs paid media, email and SMS, Amazon, and conversion for consumer and B2B brands. Then we take what is working online and use it to win retail buyers, distributors, and dealer floors.
Brands we work with
Protecticoat
OmniClean
SmileSip
BioRepublic
JEP Solutions
What we run
Every channel that touches revenue, under one roof.
Most brands hire a media buyer, an email person, an Amazon agency, and a broker, then spend the year getting them to talk. We run the whole stack so the data, the creative, and the offer stay consistent everywhere a customer meets you.
Email and SMS
Klaviyo built properly: welcome, browse, cart, post-purchase, winback, and review flows, plus a campaign calendar that pays for the ads. Giveaways and list growth included.
- Klaviyo
- Flows
- Campaigns
- List growth
Amazon and marketplaces
Listing optimization, A+ Content, Brand Store, Sponsored Products and Brands, and Walmart Marketplace. Managed from Seller Central with lifetime data, not last week's export.
- Listings
- A+ Content
- PPC
- Walmart
CRO and landing pages
Shopify theme work, offer and bundle design, FAQ and schema for search and AI answers, and landing pages for each campaign so paid traffic has somewhere to land that converts.
- Shopify
- Bundles
- GEO / schema
- Landing pages
Retail sell-in
Buyer decks, sell sheets, RangeMe submissions, distributor programs, dealer displays, and the compliance work buyers ask for. We turn online proof into purchase orders.
- Buyer decks
- RangeMe
- Distributors
- Displays
Creative and content
UGC briefs, product video with voiceover, ad creative, flyers, packaging inserts, and affiliate assets. Everything produced to the same brand system so it holds up across channels.
- UGC briefs
- Video + VO
- Ad creative
Brand AI system
We build a custom AI system around your brand: it holds your brand voice, product facts, customer reviews, and channel rules, then drafts ads, emails, listings, and sell-in materials on demand and keeps them consistent. Built once, maintained monthly so it stays current with your catalog and your data.
- Custom build
- Brand knowledge base
- Content ops
- Monthly maintenance
From cart to shelf
Online proof is the best sales deck a retail buyer will ever see.
Buyers are risk-averse. They want velocity, reviews, margin, and evidence that you can drive demand to their shelf. A brand that has already won on Shopify and Amazon walks in with all four. We build the program that gets you the meeting and gets you through vendor setup.
Buyer relationships when you need them. For brands that need a seat at the buyer's desk at national retailers, we bring in established retail brokerage partners, so marketing, marketplaces, and the buyer's desk move as one plan.
STEP 01
Category and channel mapWhich aisle, which retailer, which distributor, and what has to be true on margin and pack-out before anyone will take the meeting.
STEP 02
Sell-in assetsBuyer deck, one-page sell sheet, RangeMe listing, wholesale price list, and a distributor program with terms buyers recognize.
STEP 03
Vendor readinessGTINs, case dimensions, SDS and hazmat forms, EDI, insurance, and item setup, handled before the merchant asks.
STEP 04
Sell-throughGeo-targeted ads around every stockist, dealer floor displays, and Where to Buy pages so the product moves after it lands.
How we work
Fast to ship, honest about the numbers.
We run lean and move quickly. You get a senior operator on your account, weekly reporting you can read in two minutes, and a running list of what is next, what we need from you, and what we are waiting on.
01
Audit
We pull lifetime data from every account, read your reviews, and map where money is leaking before we touch a campaign.
Week 1
02
Build
Offer, creative, flows, landing pages, and listings rebuilt against the audit, with a Brand AI system trained on your brand so every asset after that ships faster. Nothing launches until the funnel can hold traffic.
Weeks 2 to 4
03
Launch
Paid media goes live on a test budget with a clear kill and scale rule. Email and SMS carry the retention side from day one.
Week 5
04
Compound
Weekly optimization, monthly creative sprints, and a retail track that opens as soon as the online numbers can carry a buyer meeting.
Ongoing
Recent work
What shipping looks like.
A sample of the work on our desk right now. Results are shared on the call, with the client's permission and the real numbers behind them.
ProtecticoatDTC to retail
A Made-in-USA spray-on restore-and-protect coating. We run the full stack: Meta and Google, Klaviyo, Amazon listings and PPC, TikTok Shop, an in-house affiliate program, and the retail sell-in program.
- Buyer decks and sell sheets for national hardware and farm retailers
- Distributor program, wholesale pricing, and dealer floor displays
- Geo-targeted ads around new stockists to prove sell-through
SmileSipAmazon launch
A prebiotic oral health drink brand with a national hygienist ambassador community. We are building the Amazon channel from zero and running the email side of their event and giveaway programs.
- Listings, imagery, and A+ Content across the flavor lineup
- Brand Store build in Seller Central
- Klaviyo imports and flows for event-driven list growth
BioRepublic SkincarePartner
A sheet-mask startup that became a global beauty brand. Detreva ran operations at BioRepublic from 2020 to 2024, scaling the line to 26 SKUs in more than 8,600 stores across 11 retailers and two countries. Today Detreva partners with the brand on creative and paid social for its hero under-eye hydrogel patch.
- Retail expansion from startup to 8,600+ doors across 11 retailers
- Line growth to 26 SKUs across US and international retail
- Brand photography system and paid social creative for the current lineup
JEP SolutionsPartner
A Made-in-USA industrial cleaner and degreaser company. Detreva led the relaunch of the business and brought the flagship JEP-14, a biodegradable, NSF-certified cleaner-degreaser, to clients including Collins Aerospace, Clean Harbors, HEPACO, and TYM. Detreva now partners on positioning, sales materials, and outbound to plant and facilities buyers.
- Business relaunch and repositioning around JEP-14
- Enterprise and industrial accounts including Collins Aerospace, Clean Harbors, HEPACO, and TYM
- Case-study sales deck and territory outbound to facilities and plant managers
Tools we live in
- Meta Ads Manager
- Google Ads
- TikTok Shop
- Amazon Seller Central
- Walmart Marketplace
- Klaviyo
- Shopify
- RangeMe
- UpPromote
- Figma
- Adobe
- ElevenLabs
- Notion
About
A small team that operates like your in-house growth department.
Detreva Digital is run by Sean Towery from the Georgia coast, with a media buyer, a designer, and production partners behind him. We take on a limited number of brands at a time so every account gets an operator who knows the numbers cold.
We are opinionated about a few things. Lifetime data beats a two-week export. A spray-on product is not a wipe-on product, and copy should say what the product does. Retail buyers deserve the same rigor as a Meta campaign. And every update ends with what is next, what we need from you, and what we are waiting on.
FounderSean ToweryBrand and growth. Media buying, lifecycle, Amazon, and retail sell-in.
Based inSt. Simons Island, GeorgiaWorking with brands across the US.
Best fitConsumer and B2B product brandsDoing roughly $500K to $10M a year online, or ready to take a proven product into retail.
EngagementMonthly retainer or projectAudits, Amazon launches, and Brand AI system builds are scoped as projects. Ongoing channels and system maintenance run on a retainer.
Let's talk
Tell us what is not converting.
Twenty minutes, no deck. Bring your ad account, your Shopify or Amazon numbers, or the retailer you want to be in, and we will tell you where we would start and what it would cost.